Yampi is an e-commerce checkout platform centered on the Brazilian market. Its traffic distribution and entry process can be analyzed from the following aspects:
I. Platform Traffic and Market Coverage
- Global user scale
By 2025, Yampi will cover over 290,000 websites worldwide, among which approximately 150,000 are real-time active sites, with a cumulative historical user base of over 310,000.
o Chinese users: Only about 10 websites in the Chinese region use Yampi, mainly concentrated in the cross-border e-commerce field, such as lj-store.com, etc., but the overall penetration rate is relatively low. - Market distribution
Core market: Brazil is the main market for Yampi, with approximately 70% of its users concentrated in South America, followed by Spanish/Portuguese-speaking countries such as Mexico and Portugal.
Emerging markets: In recent years, it has gradually expanded to the Asia-Pacific Region (APAC) and the Eastern Caribbean Countries (OECS), but the user base remains relatively small. - Flow characteristics
High conversion rate: By optimizing the checkout process (such as supporting localized payment methods), Yampi helps merchants increase their conversion rates, especially in the Brazilian market.
o Technology Collaboration: Deeply integrate with technology platforms such as Shopify to enhance the operational efficiency of merchants.
II. Entry Process and Conditions
The entry process of Yampi mainly consists of three stages: qualification review, technical connection, and operation start-up.
1.Qualification review and registration
- Enterprise qualifications: Basic documents such as business license, legal representative identity proof, and bank account information (which must be consistent with the legal representative) need to be provided.
- Payment account: Bind payment gateways such as Stripe and PayPal to ensure support for multi-currency settlement.
- Special category requirements: If sensitive products (such as cosmetics, electronic devices) are involved, additional product certifications (such as CE, FDA) must be provided.
2.Technical connection
- API Integration:
Create an application: Generate API keys (AppKey) and keys (AppSecret) in the Yampi background.
Permission configuration: Open permissions such as order reading and writing, product management, and data pulling.
Domain name binding: If an independent domain name is used, domain name verification must be completed in the Yampi backend. - Checkout page replacement: After installing the Yampi Checkout plugin, the native checkout page will be replaced with a customized page of Yampi.
3.Operation initiation
- Product listing: Supports single or batch import of product information, which must comply with the platform’s category regulations.
- Logistics configuration: Connect with third-party logistics service providers (such as DHL, local warehouses), and set up freight templates.
- Data monitoring: Real-time tracking of order, conversion rate and user behavior data through the Yampi backend.
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