TikTok is a platform with huge potential. Its unique traffic mechanism and extensive user base make it an important marketing channel for brands and merchants.
The traffic characteristics of the TikTok platform
- Huge user base: TikTok has over 1 billion monthly active users, covering more than 150 countries and regions around the world. The users are mainly young people under the age of 34, with a relatively high proportion of female users.
- Precise traffic distribution: Based on AI-based intelligent recommendation algorithms, TikTok can precisely push content to interested users based on their viewing history, interest tags and other data, achieving personalized content distribution.
- Decentralized mechanism: The platform adopts a decentralized traffic distribution mechanism. As long as the content does not violate regulations, it has the opportunity to enter the traffic pool and compete fairly with big V users. This provides more exposure opportunities for small and medium-sized merchants and creators.
- Social viral effect: TikTok’s short video and live streaming formats have a strong social attribute. Users can easily share content on other social platforms, creating a social viral effect.
- Diverse content forms: Supports various content forms such as short videos, live streaming, and brand advertisements to meet the consumption demands of different users and the promotion needs of merchants.
- Global market coverage: TikTok has a wide global presence, providing merchants with opportunities to enter the international market, especially in Southeast Asia, the Americas, and the Middle East where user activity is high.
The process of joining TikTok - Register an account: Visit the official website of TikTok Shop, click “Join Now”, fill in the unique mobile phone number, email address, account password and other information across the entire network to complete the registration.
- Select a market: Enter “Market and Selling Country Selection”, and choose the selling country and entry method you wish to open. If the market is switched, the filled information will be cleared.
- Qualification Certification: Upload pictures of the company’s business license, legal representative’s identification documents and other relevant qualification certificates. Some selling countries also require the upload of cross-border platform operation certificates.
- Fill in the basic information of the store: Set the store name, main category, relevant warehouse address and contact person, etc.
- Waiting for review: After submitting the application, the platform will review the merchant’s qualification for entry. The review process usually takes 3 to 5 working days.
- Deposit: After the review is approved, the corresponding deposit should be paid based on the selected market and main business category. The amount varies by country, region and category.
- Complete store information: After the review is passed and the deposit is paid, enter the background to set and complete the store information, including uploading the store logo, setting up the store introduction, adding product information and pictures, etc.
- Configure payment and logistics: Set up payment methods and logistics services, select appropriate payment channels and logistics partners to ensure the smooth progress of the transaction process and the timely delivery of orders.
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