In the operation of independent cross-border e-commerce websites, advertising placement is a key link in obtaining traffic and conversion. For novice sellers, whether they should seek proxy investment services is a common question. Today, I will explore this issue in detail and offer some practical suggestions.
- Novices are not recommended to find proxy investors
If you are a beginner, have just started your independent website and don’t know how to judge the level of placement, it is not recommended that you find a proxy for placement. Why? Because advertising placement is a process that requires in-depth understanding and continuous optimization. If you hand over this task to someone else from the very beginning, you may encounter the following problems:
(1) Lack of understanding of the logic of placement
The operational logic of advertising placement encompasses multiple aspects such as keyword selection, audience targeting, creative design, and budget allocation. If you don’t understand these basic concepts yourself, it will be very difficult to judge the quality of the proxy investment service. For instance, proxy advertisers might choose some keywords that seem to have high traffic but low conversion rates, resulting in a waste of advertising expenses.
(2) Loss of data and control rights
Entrusting your advertising account or even your entire website to others for management means you lose control over your data, pixel audience, and the website’s back-end. When I take over the adjustment myself later, I will be very passive. For instance, agency investment might directly overcharge the budget without conducting tests or adjustments, thus wasting a significant amount of advertising expenses. In the end, they will still say that your product is not good, but you can’t analyze advertising data and simply can’t identify the problem.
(3) Being used as a practice station
Many novice sellers may be treated as practice sites by some unprofessional proxy investment institutions when looking for proxy investment services. These institutions may conduct various experiments on your advertising account without truly focusing on your products and target audience. This will not only waste your advertising budget, but also may have a negative impact on your brand image.
II, change your mindset and master core competencies
To change the mindset of running an independent website, it’s not about spending money to let others handle everything, but rather spending time learning to control product placement capabilities, website operation, and brand trust on your own. All these core links must be firmly held in our own hands. Specifically, you need to do the following:
(1) Understand the logic of placement
Through learning and practice, understand the basic logic and strategies of advertising placement. For instance, learn how to select keywords, how to target the intended audience, and how to design attractive advertising ideas, etc. You can acquire this knowledge through online courses, industry forums, professional books and other channels.
(2) Master the ability of data analysis
Learn to analyze advertising data, understand which indicators are key, and how to adjust the placement strategy through data. For instance, pay attention to metrics such as click-through rate (CTR), conversion rate (CVR), and cost per click (CPC), and optimize advertising placements based on these data.
(3) Build brand trust
Build brand trust by optimizing website content, providing high-quality customer service, and accumulating customer reviews. A trustworthy brand is more likely to attract customers and increase the conversion rate.
III. When can outsourcing investment agency be considered
Although beginners are not advised to hire proxy investors, in some cases, outsourcing proxy investment can be an effective option. The following are some conditions that can be considered for outsourcing investment agency:
(1) Positive feedback ads have already appeared on the website
When your website has already received stable orders through advertising and the advertising has shown positive feedback, you can consider outsourcing advertising. This means that your product and website already have a certain level of market competitiveness, and the investment agency can further optimize the investment effect on this basis.
(2) The account has already accumulated a certain amount of data
When you have accumulated sufficient advertising data and can evaluate the performance of the investment agency through data analysis, you can consider outsourcing the investment agency. These data can help you determine whether the investment agency truly understands your product and target audience, and whether it can effectively enhance the advertising effect.
(3) Do you know how to evaluate the quality of a pitcher
When you can evaluate a pitcher’s performance through advertising data, you may consider outsourcing proxy pitching. For instance, you can select the best-performing pitcher by comparing the click-through rate, conversion rate, cost per click and other indicators of different pitchers.
(4) Have a sufficient budget
Outsourcing investment agency requires a certain budget. When you have a sufficient budget for advertising and hope to enhance the effectiveness of your campaigns through professional agencies, you can consider outsourcing your campaigns.
Iv. Freight Forwarding and Shipping: Solving back-end challenges and enhancing customer experience
In the operation of an independent website, the issues of back-end shipping and logistics are equally important. Choosing a professional freight forwarder for shipping can provide you with comprehensive back-end support, allowing you to focus on front-end customer management and content operation.
(1) Cost advantage
Through centralized purchasing, freight forwarders can obtain more favorable purchase prices and logistics costs, reducing your operating expenses. This means you can operate at a lower cost and increase your profit margin.
(2) Delivery date guarantee
Freight forwarders can provide reliable delivery time guarantees. They can purchase and stock up for you in advance to ensure that the goods can be dispatched promptly after the customer places an order. Meanwhile, they can also offer real-time logistics tracking services, allowing both you and your customers to keep track of the transportation status of your orders at any time.
(3) Service quality
Freight forwarders usually have professional teams and rich experience, and can provide you with high-quality services. They can handle all kinds of complex logistics issues for you and ensure that your order can be delivered smoothly. At the same time, they can also provide you with after-sales service and solve the problems that customers encounter during the receiving process.
V. Freight Forwarding and Delivery: Solving back-end challenges and enhancing customer experience
In the operation of an independent website, the issues of back-end shipping and logistics are equally important. Choosing a professional freight forwarder for shipping can provide you with comprehensive back-end support, allowing you to focus on front-end customer management and content operation.
(1) Cost advantage
Through centralized purchasing, freight forwarders can obtain more favorable purchase prices and logistics costs, reducing your operating expenses.
(2) Delivery date guarantee
Freight forwarders can provide reliable delivery time guarantees. They can purchase and stock up for you in advance to ensure that the goods can be dispatched promptly after the customer places an order.
(3) Service quality
Freight forwarders usually have professional teams and rich experience, and can provide you with high-quality services. They can handle all kinds of complex logistics issues for you and ensure that your order can be delivered smoothly.
If you are looking for a reliable freight forwarding service provider for purchasing on your behalf, Smartdropping is a good choice. Smartdropping offers one-stop services, from procurement to shipping, fully ensuring your back-end operations.
Dear friends, if you have any questions, please leave a message in the comment section! Looking forward to your reply. Contact information :+ v: rongexpress, Whatsapp:+86 19129561508