In the wave of cross-border e-commerce, independent website promotion has become an important means for many factories to expand their foreign trade. However, many sellers often fall into a misunderstanding during the promotion process: they think that the more exposure they have, the more customers they will have. This idea is understandable, but in the promotion of independent websites, exposure does not equal effective reach. The true logic of promotion should start from the cognitive path of customers rather than simply pursuing traffic. I’m Tongtong, who runs an independent website. Today, I’m here to talk to you all about how to make an independent website go from being seen to being remembered and achieve effective promotion.
- Be seen: Precisely position along the customer’s search path
The first step in promoting an independent website is to enable your target customers to find you. This is just like in the vast sea of people, you have to stand in the most prominent position to be noticed by those in need. To achieve this, you need to make precise layouts along the paths where customers search.
(1) Keyword optimization: Precisely match the search intent of customers
The key words are the “signposts” for customers to seek products and services. By thoroughly understanding the search habits and needs of the target customers and choosing keywords highly relevant to the products or services, an independent website can be displayed when customers search. For instance, if you are selling “corroded stainless steel pipes”, then this keyword should appear in your website title, description and content. At the same time, do not overlook the role of long-tail keywords and localized keywords. Although the search volume of long-tail keywords is relatively small, the competition is also smaller, and the conversion rate is often higher. Localized keywords can help you precisely target potential customers in specific regions.
(2) Content Coverage: Building an “Encyclopedia” of industry knowledge
In addition to keyword optimization, content coverage is also of vital importance. You can cover the relevant fields of the industry by publishing high-quality blog posts, industry news, product reviews and other content, so that customers can find your website when searching for relevant information. For instance, you can write an article about “A Guide to Selecting Corroded Stainless Steel Pipes”, which not only showcases your professional knowledge but also attracts customers with purchasing needs. Remember, the content should not only be extensive but also concise, capable of truly addressing customers’ doubts and providing valuable information.
II, be understood: Stand out in customer comparisons
When customers find you, they usually don’t place an order immediately. Instead, they will open more than ten similar websites for comparison. At this point, whether the content of your website can enable customers to quickly recognize that “you are different from others” becomes particularly crucial.
(1) Precise expression: Convey value in a “demand language” that customers can understand
Many sellers like to showcase their products with fancy videos and flowery words, but this does not necessarily win over customers. What customers care more about is whether your product can solve their actual problems. Therefore, you need to convey value in a “demand language” that customers can understand. For instance, when customers purchase “corrosion-resistant stainless steel pipes”, they might be more concerned about the product’s corrosion resistance, service life and price. You can clearly display this information on the website and explain in simple language why your product has more advantages in these aspects.
(2) Differentiated Display: Highlight your unique selling points
During the comparison stage, customers are easily overwhelmed by all kinds of similar product information. Therefore, you need to highlight your unique selling points so that customers can immediately notice your difference. For instance, you can emphasize that your product adopts special corrosion-resistant technology, or that your service is more considerate, offering free installation and after-sales guarantee. These unique selling points can help you stand out among numerous competitors and make customers remember you.
III. Be remembered: Make customers think of you when making decisions
Customers seldom place an order on their first visit to a website, but they might remember the one with clear information and logical coherence. Therefore, the key to promotion does not lie in “how widely it is promoted”, but in “making customers remember you” and ensuring that the incoming traffic is truly effective and in demand.
(1) Clear information: Enable customers to easily obtain key information
In website design, it is necessary to ensure that the information is clear and easily accessible. When customers browse the website, they should be able to easily find the product information, prices, contact details, etc. they need. For instance, you can clearly display the product categories in the navigation bar, enabling customers to quickly find the products they want. At the same time, ensure that the page loads fast enough to prevent customers from leaving due to waiting.
(2) Logical coherence: Creating a smooth user experience
In addition to clear information, the logic of the website should also be smooth. From the moment a customer enters the website, there should be a clear guiding path to enable the customer to smoothly complete the entire process from browsing to placing an order. For instance, you can set up a clear shopping process so that customers won’t feel confused during the purchasing process. At the same time, multiple payment methods and security measures are provided to enhance customers’ trust.
IV. Freight Forwarding and Shipping: Enhance customer experience and strengthen brand trust
In the operation of an independent website, the issues of back-end shipping and logistics are equally important. Choosing a professional freight forwarder for shipping can provide you with comprehensive back-end support, allowing you to focus on front-end customer management and content operation.
(1) Cost advantage: Reduce operating costs and increase profit margins
Through centralized purchasing, freight forwarders can obtain more favorable purchase prices and logistics costs, reducing your operating expenses. This means that you can operate at a lower cost, increase your profit margin, and also be more competitive in terms of price.
(2) Delivery Guarantee: Ensure timely shipment of orders to enhance customer satisfaction
Freight forwarders can provide reliable delivery time guarantees. They can purchase and stock up for you in advance to ensure that the goods can be dispatched promptly after the customer places an order. Meanwhile, they can also offer real-time logistics tracking services, allowing both you and your customers to keep track of the transportation status of your orders at any time. This can not only enhance customer satisfaction but also strengthen brand trust.
(3) Service Quality: Professional team, solving complex logistics problems
Freight forwarders usually have professional teams and rich experience, and can provide you with high-quality services. They can handle all kinds of complex logistics issues for you and ensure that your order can be delivered smoothly. At the same time, they can also provide you with after-sales service and solve the problems that customers encounter during the receiving process.
V. Freight Forwarding and Delivery: Solving back-end challenges and enhancing customer experience
In the operation of an independent website, the issues of back-end shipping and logistics are equally important. Choosing a professional freight forwarder for shipping can provide you with comprehensive back-end support, allowing you to focus on front-end customer management and content operation.
(1) Cost advantage
Through centralized purchasing, freight forwarders can obtain more favorable purchase prices and logistics costs, reducing your operating expenses.
(2) Delivery date guarantee
Freight forwarders can provide reliable delivery time guarantees. They can purchase and stock up for you in advance to ensure that the goods can be dispatched promptly after the customer places an order.
(3) Service quality
Freight forwarders usually have professional teams and rich experience, and can provide you with high-quality services. They can handle all kinds of complex logistics issues for you and ensure that your order can be delivered smoothly.
If you are looking for a reliable freight forwarding service provider for purchasing on your behalf, Smartdropping is a good choice. Smartdropping offers one-stop services, from procurement to shipping, fully ensuring your back-end operations.
Dear friends, if you have any questions, please leave a message in the comment section! Looking forward to your reply. Contact information :+ v: rongexpress, Whatsapp:+86 19129561508