Cross-border sellers, do you want to set up an independent website? Nowadays, the advantages of independent websites are becoming increasingly obvious, but many people don’t know where to start or how to plan. Today, I’m going to share with you a comprehensive guide on the early planning of an independent website!
I. Clarify the goal: To drive traffic and sell goods or to build a brand
The first step in building an independent website is to clarify the goal. Are you aiming to drive traffic and sell goods, or to build a long-term brand? Different goals lead to different website architectures and content planning.
Youdaoplaceholder0 Lead generation and sales: If your goal is lead generation and sales, then the website structure should be simple and clear, highlighting the products and the purchasing process. The home page should directly display popular products, the category pages should be clearly classified, the detail pages should highlight the selling points of the products, and the ordering process should be simple and fast.
Youdaoplaceholder0 Building brand: If your goal is to build a long-term brand, then the website architecture should pay more attention to brand image and user experience. The home page should showcase the brand story and values, the category pages should reflect the brand style, the detail page should provide a detailed introduction to the product features and advantages, and the order placement process should offer multiple payment methods and after-sales services.
Ii. Product Planning: Choosing the right product is the key to success
Product planning is more important than website building tools. You should first screen out products with stable profit margins and suitable for long-term sales, rather than randomly listing some products.
Market research: Before product selection, it is essential to conduct market research. Understand the demands and competitive situation of the target market and select products with potential. Market Trends and popular products can be analyzed through tools such as Google Trends and Amazon Best Sellers.
Profit margin: Choose products with stable profit margins to ensure long-term profitability. Generally speaking, it is recommended to choose products with a price-to-cost ratio of over 3:1 to ensure a profit margin of no less than 30%.
Product features: Choose products with unique selling points, such as being environmentally friendly, portable, and multi-functional, as this makes it easier to attract customers.
Iii. User Path Design: Step-by-step guidance from the home page to placing an order
An independent website is not a street stall. When customers come in, they need to be logical. From the homepage to the category page, then to the detail page, and finally to the order placement process, there should be step-by-step guidance.
The homepage design: The homepage is the first impression for customers. It should highlight the brand and popular products. High-quality pictures and concise text can be used to attract customers.
The design of the category page: The category page should be clearly classified to facilitate customers to quickly find the products they want. Breadcrumb navigation and filtering functions can be used to help customers quickly locate.
Product detail page design: The product detail page should introduce the features and advantages of the product in detail, using high-quality pictures and detailed text to attract customers. User reviews and frequently asked questions can be added to enhance trust.
The order placement process design: The order placement process should be simple and fast, reducing the operation steps for customers. We can offer a variety of payment methods and after-sales services to increase customers’ willingness to purchase.
Iv. Content Planning: Write around the issues that the client cares about
Content is the key to creating a gap. Whether it’s product copy, brochures or blog posts, they should all be written around the issues that customers care about, rather than just “What I sell”.
a. Product Copywriting: Product copywriting should highlight the selling points and advantages of the product and address the pain points of customers. Storytelling copy can be used to enhance customer resonance.
b. Album Design: The album should use high-quality pictures to showcase multiple angles and details of the product. Videos and 3D models can be added to enhance the customer experience.
c. Blog Posts: Blog posts should be written around the issues that customers care about and provide valuable information. You can write product usage tutorials, industry trends, customer cases, etc., to increase customers’ trust.
V. Advantages of Freight Forwarding for Delivery
Freight forwarder shipping is a powerful assistant for independent website operation, which can significantly improve operational efficiency and user experience.
1) Centralized warehousing and packaging: Freight forwarders offer unified warehousing services. Sellers can have each supplier directly send their goods to the freight forwarder’s warehouse, where the freight forwarder will complete centralized inspection and consolidation packaging. This not only saves time and energy, but also avoids the repeated shipping fees caused by multiple packages being dispatched.
2) Avoid transportation risks: Some products (such as electrical products and liquid cosmetics) are sensitive categories in cross-border logistics. Self-shipping may lead to the goods being detained due to improper channel selection. Freight forwarders are familiar with the logistics policies of various countries and the transportation rules for sensitive goods, and can match compliant channels for different types of products to ensure the safe delivery of goods.
3) Cost optimization: With the advantage of scale, freight forwarders can obtain lower logistics discounts than individual sellers. Especially for sellers who ship in bulk, the freight cost can be significantly reduced. In addition, the professional packaging team of the freight forwarder will optimize the packaging based on the product characteristics to reduce the additional freight charges caused by improper packaging.
Dear friends from all independent websites who need cross-border shipping, you can leave a message in the comment section or send me a private message! Looking forward to your reply. Contact information :+ v: rongexpress, Whatsapp:+86 19129561508