Did the independent website fail as soon as it was launched? Ninety percent of people fall into the same trap: brands can’t tell stories, and traffic can’t take orders. First, lay a solid foundation for these two aspects, and then talk about building the website, investing in traffic, and shipping. The sequence must not be reversed.
I. Brand Positioning: One sentence to make users remember you
Mejuri sells only one “emotion” : What Mejuri sells is not earrings, but “a little glow to reward oneself after work”. Can you describe in one sentence what kind of emotion you are selling?
Only serve one type of people: Write down gender, age, interests and consumption capacity in the table. The more specific, the better. The portrait of the crowd is blurry, and the content never captures the key points.
Only one visual approach is adhered to: the logo color, photo filters, and copywriting punctuation are all templated, so that it can be scratched and recognized within 30 seconds.
II. Traffic System: Make content a 24-hour salesperson
Social media = trust piggy bank: Instagram, TikTok, Xiaohongshu. First, lay out native content, then place advertisements. Make friends first, then do business.
Three main content lines run in parallel:
Product: Scene-based short film, capturing the selling point in 3 seconds
Proof: Customer sharing of orders +UGC, turning unfamiliar visitors into one of us
Purpose: Brand story + values, get fans to share it for you
Advertisements should only highlight “verified content” : Posts with a natural traffic like rate greater than 3% are worth spending money on, avoiding excessive flooding.
III, an independent website is merely a cash register, while a traffic system is the money printing machine
The technical details such as page loading speed, mobile adaptation, and checkout completed within three steps will not be elaborated here. The key point is: Only when someone is “tempted” will they “place an order”. Run the brand story and the traffic flywheel smoothly, and the site will naturally come alive.
IV. Global Delivery: Fulfillment experience determines repurchase rate
The traffic end sends customers to the station, and the shipping end turns the first purchase into a five-star review. Independent websites do not have platform logistics as a safety net. Choosing the right freight forwarder means getting half of the operation team.
What exactly makes freight forwarding so appealing?
- Cost is clear at a glance: Separate quotations for the first leg, customs clearance, and last leg, no hidden surcharges, and the profit model will not suddenly collapse.
- We keep our word on delivery time: We will inform you in advance of the window period for direct shipping lines and overseas warehouse inventory. We can also promise “delivery within X days” during live-streaming flash sales, reducing the need for customer service reminders.
- One-click system synchronization: Orders are automatically synchronized, and there is no need to manually import tables in the background.
- Abnormalities are guaranteed: In case of customs clearance spot checks, port congestion, or incorrect addresses, professional teams directly intervene to eliminate negative reviews on the way.
- Flexible volume expansion: 10 orders today, 1,000 orders tomorrow. The warehouse, manpower, and waybill printers can be flexibly managed, and there will be no self-overloading.
SmartDropping is located at the core of China’s industrial belt and has connected with 1688. It offers one-click source tracking and delivers goods to the official warehouse on the same day they arrive. The system has been integrated with Shopify and WooCommerce. The collection information will be sent out within 12 hours after the order is placed. Even during peak seasons, it can be written into the “Confirmed delivery Time” on the detail page for you.
Dear friends, if you have any questions, please leave a message in the comment section! Looking forward to your reply. Contact information: WeChat: rongexpress, Whatsapp:+86 19129561508