1.Why is it necessary to have an independent website?
1) Not afraid of store closures: The platform can close down at will, but for an independent website, as long as you have the domain name and server in hand, you can continue selling even if the sky falls.
2) Customer retention: Order information, email addresses, and even delivery addresses are all in your own database. You can freely handle remarketing EDMs and text messages.
3) Free rules: You can decide whether to sell 18K gold or DIY stickers, and whether to set the price at 9.9 or 999. Even 15 days after shipment can be clearly stated on the detail page in advance, instantly reducing the inventory pressure by half.
- Product selection: Light and small items + high premium + explosive materials
The most attractive items are accessories, fitness trinkets and smart pet pendants, with a weight of less than 200g and an average price of 20-50USD.
Cost ×5 to 7 times pricing method: Purchase at 20 yuan and sell for 29.9USD, leaving room for 40% of advertising expenses.
Material first: Use “Chuhai Jiang” and “TikTok Hot List Library “to dig out the same video, mix and edit for secondary creation. 3 short videos >1 retouched image. Remember” material > product “.
- Release: Walking on three legs; if one leg is missing, the person will be limping
1)TikTok: Low CPM, suitable for orders of no more than 15USD, with the copy highlighting “instant gratification”.
2)Facebook: The audience model is old but precise, and it can generate high average transaction values. The Lookalike 1%+ conversion API must be configured.
3)Google: Search +Shopping. Products with clear demand (tools, accessories) have the highest ROI.
4)UGC Arsenal: Local shooting at $30 each for Snail Amateurs, Billo, and Fiverr. Buy 20 at a time so pitchers won’t panic.
- Logistics: Fulfillment experience on an independent website = repurchase rate
Many beginners fail at this step – advertising burns orders, but logistics is poor: less than 20 days, lost packages, customs tax bills scare off customers, refund rates soar, and payment channels are immediately under risk control.
a. Starting without inventory: Play “drop shipping” first, and then purchase after the order is placed. Cash flow is safe.
b. Vertical stockpiling station: With overseas warehouses, shipping costs are halved, delivery time is 3-5 days, and the negative review rate is directly reduced to within 1%.
c. Logistics Guarantee Service: “Shipping Insurance” is selected by default on the checkout page. A $2 premium covers lost, damaged or returned items. 85% of users are willing to pay, and the refund cost is transferred instantly. The acquiring account is as stable as a dog.
- After-sales service: Turn customer service into a re-marketing entry point
Email template: Shipping + arrival + usage tutorial 3-click, insert the 20% off code for the next purchase.
Lost item contingency plan: Reissue within 24 hours or refund. The choice is given to the customer. A negative review will be changed to five stars.
Data review: Pull the “Logistics Timeliness & Refund Reason” pivot table once a week, keep an eye on the worst routes, and make changes when necessary.
- The benefits of freight forwarder shipping – An accelerator for the Second Half of an independent website
1) Cost transparency: Fixed price for the first leg, customs clearance and last leg, no hidden fees in the middle, and no profit model collapse.
2) Stable delivery time: Direct delivery lines take 5-8 days, overseas warehouses take 2-3 days. Even during peak seasons, the delivery time can be confirmed on the homepage to enhance conversion rates.
3) System integration: Orders, waybills, and tracking numbers are automatically sent back to ShopLine, eliminating the need for manual Excel processing in the background.
4) Anomaly safety net: For issues such as customs clearance spot checks, port congestion, and incorrect addresses, a professional customer service team directly intervenes, with a dispute rate of less than 0.5%.
5) Elastic capacity expansion: 50 orders today, 1,000 orders tomorrow. The warehouse, manpower, and equipment can keep up flexibly, and there will be no self-overloading.
- Reliable Freight forwarders – Freight forwarding services in China’s industrial belts
smartdropping is located in the core industrial belt of China, connected to 1688, with daytime inspection. It offers one-click switching between small packages, dedicated lines, and overseas warehouses. It takes 5 to 12 days to sign for delivery in mainstream European and American countries. The system has been integrated with ShopLine, Shopify and WooCommerce. A collection number will be issued within 12 hours after an order is placed. Even during the peak season when orders surge, we promise not to cut off the supply or clear the inventory. Leave the second half of the process to us. You just focus on the front-end seeding and collecting money.
Dear friends, if you have any questions, please leave a message in the comment section! Looking forward to your reply. Contact information :+ v: rongexpress, Whatsapp:+86 19129561508