Why do overseas cross-border sellers choose to expand into the Chinese market

Many overseas cross-border sellers choose to expand into the Chinese market, mainly for the following reasons:
The consumer market has huge potential
China is the most populous country in the world and has a huge consumer group. With the development of the economy, the income level of residents has been constantly rising and their consumption capacity has been increasing day by day, providing a broad market space for overseas goods. In the first three quarters of 2024, the total volume of China’s cross-border e-commerce imports and exports reached 1.88 trillion yuan, increasing by 11.5% year-on-year. Among them, the export volume was 1.48 trillion yuan, growing by 15.2%, demonstrating the strong purchasing power of Chinese consumers for overseas goods.
Diversification of consumer demand
The demands of Chinese consumers are increasingly diverse and personalized. They have a high demand for high-quality, healthy, environmentally friendly and fashionable overseas products, such as smart home products, organic skin care products and educational toys. This provides overseas sellers with abundant product selection opportunities and can meet the needs of different consumers.
The e-commerce platform has developed maturely
China has a rich variety and large scale of e-commerce platforms, such as Taobao, JD.com, Pinduoduo, etc. These platforms have a huge user base, a complete transaction system and efficient logistics and distribution services, providing convenient sales channels for overseas sellers. In 2024, China’s cross-border e-commerce imports and exports reached 2.63 trillion yuan, increasing by 10.8% year-on-year. Among them, the number of inquiries on B2B cross-border e-commerce platforms such as Alibaba International Station has increased, providing more opportunities for overseas sellers to cooperate with Chinese enterprises.
Policy support for cross-border e-commerce
The Chinese government has introduced a series of policies and measures to support the development of cross-border e-commerce, such as tax incentives and customs clearance facilitation, which have lowered the threshold and cost for overseas sellers to enter the Chinese market and promoted the rapid development of the cross-border e-commerce industry. In 2024, the number of newly established foreign-funded enterprises in China increased by 39.7%, which also reflects the enthusiasm and confidence of foreign capital in the Chinese market.
Brand exposure and enhancement
After entering the Chinese market, overseas brands can promote themselves through various channels, such as social media, e-commerce platforms, and offline advertising, to enhance their brand awareness and influence in the Chinese market, further expand the market and increase sales opportunities. China has a large number of social network users. By using social platforms and carriers for marketing promotion and transaction monetization, such as official accounts, mini-programs, short videos, etc., brand exposure can be rapidly enhanced.
The supply chain is perfect.
China has a solid manufacturing foundation and a powerful supply chain system, which can provide overseas sellers with abundant product resources and efficient supply chain services. Overseas sellers can establish cooperative relationships with Chinese suppliers to achieve seamless integration in product procurement, production, packaging, transportation and other links, reduce procurement costs and logistics costs, and improve operational efficiency.
The business environment has been continuously optimized
With the continuous development of China’s economy and the improvement of its degree of opening up to the outside world, the business environment has been constantly optimized, the efficiency of government affairs has been enhanced, and the protection of intellectual property rights has been strengthened, providing a favorable external environment for overseas sellers to operate in the Chinese market and reducing business risks.
If you are an overseas cross-border seller and need to ship goods to China, I recommend SmartDropping, a freight forwarding service provider located in the core area of China’s industries. With its high-quality service, I believe you won’t be disappointed after using it! If you need anything, please leave a message in the comment section. Contact information: v: rongexpress