In the world of cross-border e-commerce, traffic is the oxygen for survival, but not all traffic is born equal. Google and social media, as the two major traffic giants, each have their own strengths. But why does Google’s traffic excel in precise customer acquisition? Today, let’s find out.
I. Google Traffic: The Power of Active Search
- The customer actively searches
Google’s traffic is the result of customers’ active searches. When customers type “LED factory” or “engineering lighting supply” into Google, it indicates that they already have a clear demand. This active search behavior indicates that customers are in the purchasing decision-making stage and are seeking specific solutions rather than browsing randomly. - Keywords determine intentions
When placing advertisements on Google, the selection of keywords is of vital importance. The more detailed the keywords are, the more precise the customers will be. For instance, if the keyword you place is “wholesale of outdoor waterproof lights”, then the customers who click in are very likely to have already clarified their needs, and the possibility of conversion is even greater. This segmented keyword strategy can help you precisely target your customers and increase the conversion rate of your advertisements. - The quality of inquiries is higher
Another advantage of Google traffic is the higher quality of inquiries. Since customers are already in the purchasing decision-making stage, their inquiries are often more specific and targeted. They click in just to compare factories, learn about product details, inquire about prices and delivery dates. In contrast, the traffic on social media is more likely to remain at the stage of browsing and interest, and the transaction chain is longer.
II. Social Media Traffic: The Challenge of Passive Browsing
- Passively swiped
Most of the traffic on social media is passive. When users browse social media, they are often “disturbed” by advertisements. This passive way of contact leads to a relatively low acceptance rate of advertisements by users and a relatively low conversion rate. Social media is more suitable for brand building and user education, but when it comes to precise customer acquisition, Google often hits the pain points better. - Suitable for creating momentum
The advantages of social media lie in brand building and user education. Through social media, you can showcase your brand image, share user stories, release industry updates, and attract the attention of potential customers. These contents can help you build brand trust, but the actual process of facilitating transactions often requires more precise traffic.
III. Benefits of Shipping by Freight forwarders on behalf of procurement
In cross-border e-commerce, the shipping process is the key to user experience. A reliable freight forwarding service provider for procurement can significantly enhance user experience, reduce customer churn and negative reviews.
- Cost transparency
A reliable freight forwarder service provider for purchasing on behalf of others will clearly inform you of all the fees at the initial stage of cooperation, including freight charges, packaging fees, customs clearance fees, etc. There will be no situation of additional charges later. This helps sellers clearly calculate costs and make good financial plans. - Logistics timeliness
The purchasing agency freight forwarder service provider will truthfully inform the approximate delivery time of different logistics routes based on factors such as the destination and nature of the goods. With rich experience, they rationally plan transportation routes, avoid peak logistics periods and congested sections, and ensure the timely delivery of goods. In the event of delays caused by force majeure, the freight forwarder service provider for purchasing on behalf of the seller will also communicate with the seller immediately, explain the situation and actively seek solutions. - Professional services
The freight forwarder service provider for purchasing on behalf of others offers one-stop services, covering the entire process from goods reception, warehousing, sorting, packaging, labeling to transportation. The seller only needs to focus on sales, and the entire shipping process is entrusted to the purchasing agency and freight forwarder service provider, which is worry-free and effortless. - Optimize logistics
By leveraging the scale effect and long-term cooperative relationships, freight forwarder service providers for procurement on behalf of others can secure more favorable logistics prices. For instance, SmartDropping integrates logistics resources to offer sellers a variety of logistics options, meeting the timeliness requirements while minimizing costs to the greatest extent. - Enhance efficiency
The freight forwarder service provider for purchasing on behalf of customers optimizes the logistics process to ensure that the goods are delivered to customers quickly. The intelligent logistics management system supports real-time tracking of order information, allowing sellers to keep track of the status of their goods at any time and handle any anomalies promptly. When customers receive their goods quickly, their satisfaction will naturally be high, and it can also reduce customer loss caused by delayed delivery. - Risk Aversion
The freight forwarder service provider for agency procurement offers comprehensive after-sales services during the logistics process, such as logistics tracking, anomaly handling, and after-sales consultation. Our professional team can handle logistics anomalies in a timely manner, ensuring the rights and interests of sellers and providing them with no worries about cross-border logistics.
Google traffic and social media traffic each have their own characteristics, but Google traffic has a greater advantage in precise customer acquisition. Google traffic is the result of customers’ active searches. The more segmented the keywords are, the more precise the customers will be and the higher the quality of the inquiries will be. In contrast, social media traffic is more passive, suitable for brand building and user education, but the transaction chain is longer. Therefore, when running an independent website, it is not the case that the more traffic, the better; rather, the more precise the traffic, the better.
At the same time, a reliable procurement and freight forwarding service provider can address the pain points in the shipping process, enhance customer satisfaction, and make the operation of your independent website smoother.
If you are still troubled by shipping, you might as well try SmartDropping. It combines the advantages of the agency procurement freight forwarder service provider to offer more flexible and efficient shipping services. It can not only optimize logistics costs but also enhance the customer experience. Our service team is professional and can promptly solve all kinds of problems, making your shipping process easy and reassuring.
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