Starting an independent website business, product selection is a matter of life and death. Today, I’m going to highlight the key points for everyone. These three products are something that new sellers must avoid!
- Glassware and ceramic household items: Fragile, overweight, and high return rate
This kind of product is simply a “nightmare” for independent websites. Not only are they large in size and heavy in weight, with astonishingly high transportation costs, but they are also fragile and have an ridiculously high return rate. Once a customer receives a damaged item, not only do you need to resend it, but the shipping cost may also be higher than the value of the item itself. This is simply losing money for publicity. There’s no way to make a profit at all.
Moreover, for such ordinary household products, when advertised on Facebook and TikTok, unless they are brand-name goods or works by well-known designers, it is very difficult for people to buy them. Consumers have extremely high demands for the quality and design of such products. Without brand endorsement, it is difficult to impress them.
Second, electric toothbrushes and razors: Monopolized by big brands, with troublesome after-sales service
Household items like electric toothbrushes and razors are completely standardized products, and the market has been monopolized by big brands. Consumers have an extremely high brand awareness and only trust big brands like Philips and Oral-B, showing no interest in unknown small brands at all. When an independent website makes such a product, it’s impossible to tell a story. Without a brand story or distinctive selling points, its competitiveness is almost zero.
Moreover, after-sales issues are extremely troublesome. After-sales issues such as broken motors, weak vibrations, and problems with the battery occur frequently. The voltage varies from country to country, and you still have to prepare different versions of the product. This is simply a nightmare. This type of product leaves no room for differentiation at all. New sellers are just looking for trouble when they encounter it.
III. Bluetooth Headphones: The Red Ocean within the Red Ocean
Bluetooth headphones, once a blue ocean product, have now reached the limit of competition. Whether it is appearance, price or function, the market has become highly homogeneous. Consumers have too many choices and the competition is too fierce. Moreover, the technical threshold for Bluetooth headphones is low, and the market is flooded with all kinds of counterfeit products of varying quality. Consumers are highly sensitive to prices and have low brand loyalty, making it very difficult for you to stand out in a price war.
It’s not the case that the more common the product, the easier it is to run an independent website, nor is it the case that the less popular the product, the easier it is to run. Look for products that can create stories and solve the pain points of life. For instance, a massage device that can relieve cervical pain or a smart trash can that can clean itself, these products have unique selling points and can attract consumers’ attention.
Iii. Benefits of Freight Forwarders’ Shipping
For independent store sellers, choosing a freight forwarder for shipping offers numerous benefits:
Professional logistics management
The freight forwarder company has a professional logistics team and rich industry experience, and is capable of providing full-process services from order processing to logistics distribution for independent station sellers. They are familiar with the customs policies and logistics rules of various countries, and can effectively avoid customs clearance risks and reduce customer complaints caused by logistics issues.
- Cost optimization
Freight forwarders can secure more favorable logistics prices for sellers and reduce transportation costs by making bulk purchases and optimizing logistics plans. This is particularly important for independent website sellers, as logistics costs directly affect the profit margin of the products. - Efficient order processing
Freight forwarders can provide efficient order processing services to ensure that orders are dispatched in a timely manner. - Value-added services
Freight forwarders not only offer basic logistics services but also provide a series of value-added services, such as customized packaging, label processing, quality inspection, etc. These services can help sellers enhance their brand image and customer experience. - After-sales support
The freight forwarder company offers comprehensive after-sales support, including compensation for lost items and handling of returns and exchanges, ensuring that sellers have no worries. Equipped with a dedicated customer service team, any issues will be responded to promptly to ensure that sellers can be resolved in a timely manner when encountering problems.
Dear friends from all independent websites who need cross-border shipping, you can leave a message in the comment section or send me a private message! Looking forward to your reply. Contact information :+ v: rongexpress, Whatsapp:+86 19129561508