Newcomers to independent websites, do you feel confused and frustrated during the operation process? A lot of advertising expenses have been spent, but the results have not been satisfactory. Don’t worry. You’re not alone. Based on my experience, 90% of novice independent websites have fallen into the following three traps. Today, let’s dissect these pitfalls together and find solutions.
- Facebook Ads: High exposure, low conversion rate
Many novice sellers place advertisements on Facebook and find that although the click-through rate is high, very few people place orders. This not only makes people feel frustrated, but also leads to a waste of advertising expenses. Where is the problem?
(1) The target audience is not precise
One of the major advantages of Facebook ads is that they can precisely target the intended audience. However, many novice sellers do not make full use of this function when setting up advertisements. They might have simply chosen basic attributes such as age and gender, while neglecting more detailed advanced positioning options like interests, behaviors and geographical locations. This leads to the situation where although the advertisement has a high exposure rate, it does not reach customers who are truly interested in purchasing.
(2) The advertising creativity is not attractive enough
The creativity and content of an advertisement are also key factors influencing the conversion rate. If the advertisement pictures and copy are not attractive enough to stimulate users’ desire to purchase, then no matter how much exposure there is, it will be difficult to achieve conversion. For instance, if you are selling sports watches, the advertisement images should showcase the product’s performance in actual usage scenarios, and the copy should highlight the unique selling points of the product, such as “Real-time health monitoring, making sports more scientific.”
(III) Solutions
Precise audience targeting: Leverage Facebook’s advanced targeting features to select more precise audience attributes based on the product’s characteristics and target market. For instance, if your product is mainly targeted at fitness enthusiasts, you can target those users who frequently visit fitness-related pages and groups.
Optimize advertising creativity: Produce high-quality advertising images and videos, ensuring the copy is concise and clear, highlighting the core value and selling points of the product. At the same time, you can try out different advertising ideas and find the most effective combination through A/B testing.
II, SEO for independent websites: They can’t be found on Google and rely entirely on spending money to drive traffic
Many novice sellers find that their independent websites are almost unsearchable on Google and can only rely on advertising for traffic diversion. This not only increases operating costs but also restricts the natural growth of traffic. Where is the problem?
(1) The basic work of SEO was not done well
SEO (Search Engine Optimization) is an important means to improve a website’s ranking in search engines. However, many novice sellers fail to do a good job in the basic SEO work when building their websites, such as keyword research, website structure optimization, and content optimization. This leads to a very low ranking of the website in search engines and very little natural traffic.
(2) The content quality is not high
Content is an important factor in attracting users and search engines. If the quality of the content on a website is not high, lacking depth and value, not only will users be reluctant to stay, but search engines will also not give it a good ranking. For instance, if you are selling office chairs, the product descriptions on your website should be detailed and professional, and be able to answer all the questions that users may have.
(III) Solutions
The basics of optimizing SEO: Conduct keyword research, select high-traffic keywords related to the product, and naturally integrate them into the website’s title, description, and content. At the same time, optimize the website structure to ensure fast loading speed, good mobile adaptation and clear navigation.
Improve content quality: Regularly publish high-quality content, such as blog posts, product reviews, user tutorials, etc. These contents can not only attract users but also improve search engine rankings. For instance, publishing an article like “How to Choose the Right Office Chair” can not only attract potential customers but also demonstrate your professionalism.
III. The website doesn’t “speak” : The product is fine, but the website has problems
Many novice sellers, when encountering sales problems, always first doubt the product itself but overlook the issues with the website itself. A good independent website should be like an excellent salesperson, capable of “speaking” and persuading users to make a purchase.
(1) Poor user experience
If the user experience of a website is poor, users will feel confused and impatient when visiting it, and thus leave. For instance, the website’s navigation is not clear, and users cannot find the products they want. The page loading speed is slow and the user’s waiting time is too long. A cumbersome shopping process and difficulties users encounter when placing orders can all lead to user churn.
(2) Lack of trust elements
When users purchase products, they need to have sufficient trust in the website and the brand. If a website lacks elements of trust, such as customer reviews, security certifications, and after-sales services, users will feel uneasy and thus give up making a purchase. For instance, if your website lacks genuine customer reviews and case studies, users will doubt the quality and reliability of the products.
(III) Solutions
Optimize user experience: Ensure that the website’s navigation is clear, allowing users to quickly find the products they want. Optimize the page loading speed to ensure that the website is loaded within 3 seconds. Simplify the shopping process to enable users to place orders easily.
Add trust elements: Display real customer evaluations and cases on the website, and add security certification marks, such as SSL certificates; Provide detailed after-sales service policies to make users feel at ease.
- Freight forwarder service providers’ delivery on behalf of procurement: Solving back-end problems
In the operation of an independent website, the issues of back-end shipping and logistics are equally important. Choosing a professional procurement and freight forwarding service provider for shipping can offer you comprehensive back-end support, allowing you to focus on front-end customer management and content operation.
(1) Cost advantage
Through centralized procurement, freight forwarder service providers can obtain more favorable procurement prices and logistics costs, reducing your operating expenses. This means you can operate at a lower cost and increase your profit margin.
(2) Delivery date guarantee
The freight forwarder service provider for agency procurement can offer reliable delivery time guarantees. They can purchase and stock up for you in advance to ensure that the goods can be dispatched promptly after the customer places an order. Meanwhile, they can also offer real-time logistics tracking services, allowing both you and your customers to keep track of the transportation status of your orders at any time.
(3) Service quality
Procurement agency freight forwarder service providers usually have professional teams and rich experience, and can provide you with high-quality services. They can handle all kinds of complex logistics issues for you and ensure that your order can be delivered smoothly. At the same time, they can also provide you with after-sales service and solve the problems that customers encounter during the receiving process.
If you are looking for a reliable freight forwarding service provider for purchasing on your behalf, Smartdropping is a good choice. Smartdropping offers one-stop services, from procurement to shipping, fully ensuring your back-end operations.
Dear friends, if you have any questions, please leave a message in the comment section! Looking forward to your reply. Contact information :+ v: rongexpress, Whatsapp:+86 19129561508