In the field of cross-border e-commerce, the sales of virtual products have always been a challenge. Many sellers believe that virtual products cannot build trust through logistics delivery and physical display as physical products do, and thus it is difficult for them to succeed on independent websites. However, this is not absolute. Whether virtual products can be successfully sold on independent websites depends on addressing the three core concerns of “no logistics, no physical goods, and customers’ fear of being deceived”, rather than the inherent attributes of the products themselves.
First, build a complete trust structure to reduce customers’ hesitation in making decisions
(1) “About Us” : Make the company background transparent
When customers purchase virtual products, they often have doubts about the background and reputation of the sellers. Therefore, an independent website must have a detailed and professional “About Us” page. This page should include information such as the company’s history, introductions of team members, the company’s vision and mission. For instance, you can showcase the company’s development history, the professional backgrounds and experiences of your team members, and even the office environment and working scenarios of the company. These contents can make customers feel your professionalism and reliability, thereby increasing their trust.
(2) “After-sales Policy” : Clearly define safeguard measures
The after-sales issues of virtual products have always been a focus of customers’ attention. Independent websites need to provide clear and explicit after-sales policies, including refund policies, technical support, and customer service systems, etc. For instance, you can promise to offer an unconditional refund if the customer is not satisfied, or provide 24/7 technical support to ensure that any problems encountered by the customer during use can be promptly resolved. In addition, presenting customers’ genuine evaluations and cases is also an effective way to increase trust. By showcasing the success stories and positive reviews of other customers, potential customers can be reassured to make a purchase.
(3) “Usage Process” : Clearly mark the delivery time and method
Even for virtual products that are automatically shipped, the delivery time and method need to be clearly marked. Customers need to know what they can get after purchasing and when they can get it. For instance, if you are selling digital courses, you need to clearly inform your customers that the courses will be sent to them via email within a few minutes of purchase, or that they can access the course content immediately after purchase. A clear description of the delivery process can reduce customers’ decision-making hesitation and increase the conversion rate.
Second, design specific display methods to enable customers to clearly understand the product content
(1) Video demonstration: Visually present the product functions
Video is the most intuitive way to showcase the functions and value of virtual products. By creating high-quality video demonstrations, you can show customers the actual operation and usage effects of the product. For instance, if you are selling a software product, you can create a video to showcase the main functions and operation process of the software. Videos not only enable customers to have a more intuitive understanding of the product, but also increase their sense of participation and interest.
(2) Screenshots and Function list: Provide detailed descriptions of product features
In addition to video demonstrations, screenshots and feature lists are also important ways to showcase virtual products. By showing screenshots of the product, customers can have a more intuitive view of the product’s interface and layout. At the same time, providing a detailed list of functions can enable customers to understand the specific functions and advantages of the product. For instance, you can list all the functional modules of the software and provide a brief description of each module. These contents can enable customers to have a comprehensive understanding of the product before purchasing, thereby reducing their purchasing concerns.
(3) Customer Cases and Evaluations: Enhance trust endorsement
Showcasing the success stories and evaluations of other clients is an effective way to increase trust. You can collect customers’ use cases and evaluations and display them on an independent website. These cases and evaluations can be in the form of text or video. For instance, you can showcase the achievements that customers have made after using your virtual products, or their evaluations and feedback on the products. Through these contents, potential customers can feel the actual value and reliability of the product.
Iii. Delivery by freight forwarders on behalf of procurement: Solving the problem of virtual product delivery
Although virtual products do not require physical logistics, in some cases, you may need to provide some physical-related services, such as printing certificates and sending physical teaching materials. At this point, the freight forwarder service provider for purchasing on behalf of others can offer significant assistance. They can offer you one-stop services, including procurement, packaging and shipping. By cooperating with the freight forwarder service provider for purchasing on your behalf, you can ensure that customers receive the relevant physical materials in a timely manner after purchasing virtual products, thereby enhancing customer satisfaction and trust.
(1) Cost advantage
Procurement agency freight forwarder service providers usually have established long-term cooperative relationships with multiple suppliers and logistics companies, and can offer you more favorable procurement prices and logistics costs. This can not only reduce your operating costs, but also make you more competitive in terms of price.
(2) Delivery date guarantee
The freight forwarder service provider for agency procurement can offer you reliable delivery time guarantees. They can purchase and stock up for you in advance to ensure that the goods can be dispatched promptly after the customer places an order. Meanwhile, they can also provide you with real-time logistics tracking services, allowing both you and your customers to keep track of the transportation status of your orders at any time.
(3) Service quality
Procurement agency freight forwarder service providers usually have professional teams and rich experience, and can provide you with high-quality services. They can handle all kinds of complex logistics issues for you and ensure that your order can be delivered smoothly. At the same time, they can also provide you with after-sales service and solve the problems that customers encounter during the receiving process.
Fourth, choose the right logistics to make the sale of virtual products easier
If you are looking for a reliable freight forwarding service provider for purchasing on your behalf, it is a good choice. Smartdropping offers one-stop services, including purchasing, packaging and shipping. They have abundant supplier resources and logistics partners, and can provide you with efficient and reliable logistics services.
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