In the design of independent websites, the first screen is the user’s first impression and also the key to conversion. So, should the first screen use a video or an image? Today, let’s delve into this issue and, by leveraging the advantages of freight forwarders in shipping, provide you with a comprehensive solution.
I. Product Complexity: Whether it’s a video or an image depends on your product
- Emotional Consumer goods: The Power of Pictures
If your products are emotional consumer goods such as cosmetics or clothing, a high-quality picture can often touch people’s hearts. These products mainly rely on visual effects to attract users. Users can directly sense the texture and style of the products through pictures. For instance, a beautiful picture of cosmetics can showcase the product’s packaging, color and texture, allowing users to understand it at a glance. - Functional products: The advantages of videos
For products that need to showcase their functions, such as household appliances or fitness equipment, videos are more likely to enable customers to understand the usage methods at a glance. Videos can dynamically display the functions and operation processes of products, helping users better understand the value of the products. For instance, a video of fitness equipment can demonstrate how to use the device and the effects after use. This dynamic display is more attractive to users than static pictures.
Ii. Website Speed: User experience is of vital importance
The challenge of video loading speed
Although videos have an advantage in demonstrating product functions, loading speed is a problem that cannot be ignored. If the video loads slowly, users may leave directly, resulting in a high bounce rate. According to research, for every additional second that a page takes more than 3 seconds to load, the user churn rate increases by 7%. Therefore, if it is impossible to ensure that the video opens instantly, it is better to first enhance the user experience with pictures.
- Optimize the video loading speed
If you decide to use videos, make sure they load fast enough. It can be optimized in the following ways:
Use high-quality video hosting services such as YouTube or Vimeo, which offer fast video loading speeds.
Compress the video to reduce the size of the video file, but at the same time ensure that the video quality is not affected.
By using lazy loading technology, the video only starts to load when the user scrolls to the video position.
III. Transformation Objective: Clearly communicating value is the key
The core task of the first screen
The core task of the first screen is to immediately let users know “what you are selling” and “why it is worth clicking”. Whether choosing a video or a picture, the key lies in whether this value can be clearly conveyed. Form is merely a means, not an end. If a picture or a video can enable users to understand the content at a glance and generate interest, then it is the right choice.
- Optimize content delivery
Clear copy: Whether videos or pictures are used, they should be accompanied by clear copy to highlight the core selling points of the product. For instance, “Efficient cleansing, rejuvenating the skin” or “Smart fitness, anytime, anywhere”.
Guide buttons: Add obvious guide buttons on the first screen, such as “Buy Now” or “Learn More”, to guide users to the next step.
Iv. Freight Forwarding and Shipping: A Key Link to enhance user Experience
The user experience of an independent website is not only reflected in the page design, but also in the shipping process. A reliable freight forwarding and shipping service can significantly enhance user experience, reduce customer churn and negative reviews.
- Cost transparency
A reliable freight forwarder will clearly inform all the charges, including freight, packaging, customs clearance, etc., at the initial stage of cooperation, and there will be no situation of additional charges later. This helps sellers clearly calculate costs and make good financial plans. - Logistics timeliness
The freight forwarder will truthfully inform the approximate delivery time of different logistics routes based on factors such as the destination and nature of the goods. With rich experience, they rationally plan transportation routes, avoid peak logistics periods and congested sections, and ensure the timely delivery of goods. In the event of delays caused by force majeure, the freight forwarder will also communicate with the seller immediately, explain the situation and actively seek solutions. - Professional services
Freight forwarders offer one-stop services, covering the entire process from receiving goods, warehousing, sorting, packaging, labeling to transportation. Sellers only need to focus on sales, and leave the entire shipping process to the freight forwarder, which is worry-free and effortless. - Optimize logistics
By leveraging the scale effect and long-term cooperative relationships, freight forwarders can secure more favorable logistics prices. For instance, Yunque Station integrates logistics resources to offer sellers a variety of logistics options, meeting the timeliness requirements while minimizing costs to the greatest extent. - Enhance efficiency
Freight forwarders optimize the logistics process to ensure that goods are delivered to customers quickly. The intelligent logistics management system supports real-time tracking of order information, allowing sellers to keep track of the status of their goods at any time and handle any anomalies promptly. When customers receive their goods quickly, their satisfaction will naturally be high, and it can also reduce customer loss caused by delayed delivery. - Risk Aversion
Freight forwarders provide comprehensive after-sales services during the logistics process, such as logistics tracking, anomaly handling, and after-sales consultation. Our professional team can handle logistics anomalies in a timely manner, ensuring the rights and interests of sellers and providing them with no worries about cross-border logistics.
V. smartdropping Recommended: A New Option for Shipping
If you are still troubled by shipping, you might as well try smartdropping. It combines the advantages of freight forwarders to offer more flexible and efficient shipping services. It can not only optimize logistics costs but also enhance the customer experience. Our service team is professional and can promptly solve all kinds of problems, making your shipping process easy and reassuring.
Vi. Summary
The selection of the first screen for an independent website, whether it is a video or an image, should be based on the complexity of the product, the website speed and the conversion goal. Optimizing content delivery and enhancing user experience are the keys to success. Meanwhile, a reliable freight forwarder shipping service, such as smartdropping, can address the pain points in the shipping process, enhance customer satisfaction, and make the operation of your independent website smoother.
Follow me to learn more about good strategies for independent website operation and shipping, and let’s achieve great success in the cross-border e-commerce field together!
Dear friends, if you have any questions, please leave a message in the comment section! Looking forward to your reply. Contact information: WeChat: rongexpress, Whatsapp:+86 19129561508