New cross-border sellers, today let’s talk about those “weak points” that prevent you from doing business and how to break through them.
Weakness one: Wrong product selection
Product selection is the cornerstone of cross-border business. Even the most skilled operator has to kneel down when encountering bad products. Selecting products is like finding a partner. If you insist on joining the crowd of Internet celebrities, wouldn’t that be bringing disgrace upon yourself? Product selection should be precise, and it is necessary to find those popular bestsellers that everyone loves. For instance, the demand for eco-friendly portable water cups has increased significantly in the European and American markets nowadays, while users in Southeast Asia prefer small home storage accessories. Choosing the right product means you have succeeded halfway.
Weak point two: The green label quality score in the background doesn’t work well
Why is the click-through rate of your product like a dead fish? The main image was taken by an old camera from ten years ago. The product details are arranged like a manual, and the price is marked extremely high. Do you think the customer is a sucker? Now the platform has even turned off the function of manually adjusting advertisements. Many experienced operators are crying out in anxiety, saying that all the cutting-edge technologies they learned before are no longer useful. But I think this is a good thing. Before, you had to handle the three major tasks of product selection, operation and advertising simultaneously. Now, you only need to focus on two things:
Choose the right popular bestsellers: light and small items, high profits, and markets with brand gaps. For instance, mini portable emergency power banks will be a hit on TikTok Shop in 2025.
Make the product detail page so appealing that people want to make a purchase at first sight: The product detail page should highlight the selling points of the product and attract customers with high-quality pictures and concise text. Don’t forget to add user reviews and frequently asked questions to increase trust.
Weak point three: The logistics and shipping were not handled properly
Many novice sellers have suffered major setbacks in logistics and shipping. Self-shipping not only takes a lot of time and effort but also is prone to errors. At this point, the advantages of freight forwarders in shipping become prominent.
Centralized warehousing and packaging: Freight forwarders can provide unified warehousing services. Sellers can have each supplier directly send the goods to the freight forwarder’s warehouse, and the freight forwarder will complete centralized acceptance and consolidation packaging. This not only saves time and energy, but also avoids the repeated shipping fees caused by multiple packages being dispatched.
Avoid transportation risks: Some products (such as electrical products and liquid cosmetics) are sensitive categories in cross-border logistics. Self-shipping may lead to the goods being detained due to improper channel selection. Freight forwarders are familiar with the logistics policies of various countries and the transportation rules for sensitive goods, and can match compliant channels for different types of products to ensure the safe delivery of goods.
Cost optimization: With the advantage of scale, freight forwarders can obtain lower logistics discounts than individual sellers. Especially for sellers who ship in bulk, the freight cost can be reduced by 10% to 30%. In addition, the professional packaging team of the freight forwarder will optimize the packaging based on the product characteristics to reduce the additional freight charges caused by improper packaging.
Dear friends from all independent websites who need cross-border shipping, you can leave a message in the comment section or send me a private message! Looking forward to your reply. Contact information :+ v: rongexpress, Whatsapp:+86 19129561508