In the wave of cross-border e-commerce, live-streaming sales are becoming a force that cannot be ignored. However, not all sellers are suitable for engaging in overseas live-streaming sales, nor are all platforms suitable for live-streaming sales. Today, we will delve into which sellers are more suitable for overseas live-streaming sales and how to choose the right live-streaming platform.
I. Types of sellers suitable for overseas live-streaming sales
- The product is suitable for live display
The core of live-streaming sales lies in attracting consumers through real-time display and demonstration. Products that are suitable for showcasing their features, uses and effects through live streaming, such as beauty products, clothing and home goods, are more likely to stand out in live streaming. For instance, beauty products can showcase their usage effects through live streaming, clothing can display styles and combinations by models trying them on, and household items can demonstrate their functions and designs through actual usage scenarios. - Rich in professional knowledge
For small and medium-sized sellers, the cost of hiring professional live-streamers is relatively high. Therefore, sellers with professional knowledge or skills are more suitable to take on the task themselves. They can build a trust relationship with consumers and enhance their purchasing desire by sharing their experiences and skills. For instance, a beauty seller can share makeup tips through live streaming, and a home goods seller can demonstrate the usage methods and maintenance tips of their products through live streaming. - High acceptance in the target market
The acceptance of live streaming varies in different markets. Therefore, when sellers choose whether to engage in overseas live-streaming sales, they need to fully consider the acceptance level of the target market. Only when the target market has a high acceptance of live streaming can the effect of live-streaming sales be guaranteed. For instance, the acceptance of live-streaming shopping is relatively high in the US and Southeast Asian markets, while it is relatively low in the European market.
II. Live-streaming sales channels for independent station sellers
- Live streaming on YouTube
As one of the world’s largest long-video platforms, YouTube’s live streaming function is similar to video viewing habits, so its users are more likely to accept the form of live shopping. Especially in the US market, YouTube live shopping has a relatively high audience popularity rate and is one of the preferred platforms for independent store sellers. YouTube has a wide user base, covering all age groups and interest fields, and is suitable for live streaming of various types of products. - TikTok live streaming
TikTok’s live streaming business has developed rapidly in Southeast Asian countries, but it faces significant challenges in the European and American markets. Therefore, for sellers in the Southeast Asian market, TikTok Live streaming is a good choice. However, for sellers in the European and American markets, it is necessary to carefully consider the feasibility of TikTok live streaming. TikTok has a relatively young user base and is suitable for live streaming of products in categories such as fashion, beauty, and entertainment. - Live streaming on e-commerce platforms
Major cross-border e-commerce platforms such as AliExpress, Amazon, and eBay all offer live-streaming services. These platforms have a large user base and a complete transaction system, making them a good choice for sellers who operate on both tracks. For instance, the live streaming feature of AliExpress can help sellers directly reach potential customers within the platform and increase the conversion rate. - Independent live-streaming shopping APP
In addition to the above-mentioned platforms, there are also some independent live-streaming shopping apps such as NTWRK, Whatnot, ShopShop, etc. Although these platforms have relatively low popularity, their user growth rate is considerable. For sellers who have made certain resource investments, they are also channels worth trying. These platforms usually focus on specific fields or niche markets and are suitable for sellers with unique product or brand positioning.
III. The Important Role of Freight Forwarders in Live-streaming Sales
Live-streaming sales not only require attracting traffic and enhancing user interaction, but also need efficient supply chain and logistics support. Freight forwarders play a crucial role in this process:
- Respond quickly to orders
Live-streaming sales are often accompanied by high traffic and a large number of orders. Freight forwarders can respond quickly to orders, ensuring that goods are dispatched in a timely manner and enhancing the user experience. - Optimize logistics costs
Freight forwarders can significantly reduce logistics costs and increase profit margins by making bulk purchases and optimizing logistics plans. For instance, Smartdropping offers a variety of logistics solutions that can be flexibly selected based on order volume and destination to ensure the best cost. - Provide value-added services
Freight forwarders can offer a range of value-added services, such as customized packaging, label processing, quality inspection, etc., to help sellers enhance their brand image and user experience. Smartdropping supports a variety of value-added services such as customized packaging, vacuum compression, and gift cards to meet the needs of different sellers. - After-sales support
In live-streaming sales, the handling of after-sales issues is of vital importance. Freight forwarders can offer comprehensive after-sales support, including handling returns and exchanges, compensation for lost items, etc., to ensure that sellers have no worries.
Fourth, reliable freight forwarders assist sellers in logistics
Smartdropping is a service provider specializing in cross-border e-commerce fulfillment, offering one-stop solutions for independent store sellers. The advantages of Smartdropping include:
- Full-platform integration: Supports multiple cross-border platforms such as Shopify, WooCommerce, TikTok, and Etsy, with automatic order synchronization and convenient operation.
- Efficient fulfillment: The three warehouses in Dongguan, Shenzhen and Yiwu are working in tandem, adjacent to the official warehouse. The cut-off time for orders has been extended to 20:00 to ensure timely dispatch of orders.
- Value-added Services: We offer a wide range of value-added services including full-platform purchasing on 1688, Taobao, and Pinduoduo, secondary quality inspection, customized packaging, vacuum compression, etc., to meet the diverse needs of sellers.
- Professional customer service: Equipped with a dedicated 3-person customer service team, available 24/7, any issues will be responded to promptly, ensuring worry-free after-sales service.
- Cost Optimization: Offering discounted prices helps sellers reduce logistics costs.
Choose a professional team to make live-streaming sales easier and cross-border fulfillment more efficient.
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