Dear seller friends, the most feared thing when running an independent website is that customers leave after just one purchase, and the repurchase rate is pitifully low. Today, I’m going to share with you some tips to increase the repurchase rate. These methods have been tested and proven effective. Hurry up and write them down!
I.Vertical Positioning: Create an exclusive shopping experience
First of all, it needs to be made clear that if you want customers to come back to your site to make purchases again, your site must be vertical. That is to say, if you are selling clothing, it is best to focus highly on it in the early stage, such as women’s clothing, children’s clothing, plus-size women’s clothing, or kitchenware. All the products on the entire site should revolve around a certain application scenario. Only in this way will customers think your product is professional and user-friendly, and they will be willing to come back again.
II. Practical Strategies for Increasing Repurchase Rate
(1) Email Marketing: A low-cost tool for repeat purchases
Email marketing is a surefire way to increase repurchase rates. A frequency of once a week is just right. It can maintain contact with customers without making them feel bored. If the effect is not satisfactory, you can set a discount code for the customers and tell them that this is a special benefit for old customers. In this way, old customers will feel respected and taken care of, and they will also develop a better impression of your website.
(2) Gift cards: Deepen customer impression
It’s a very ingenious trick to put a gift card in the package when shipping to customers. The discount on this gift card should be slightly larger than the usual discount on your website; otherwise, it won’t serve its intended purpose.
(3) Giving away gifts: Small cost, big return
Adding some gifts to the package is also an effective way to increase the repurchase rate. The quantity and value of the gifts can be determined based on the average transaction value of the product. For products with low unit prices, you can put some small but practical gifts, such as keychains, rubber bands, etc. For products with a high average transaction value, give more valuable items as gifts.
These gifts had better match your products; otherwise, customers might throw them away directly upon receiving them.
(4) Exquisite packaging: Make the brand deeply rooted in people’s hearts
It is also very important to make good-looking packaging. Before shipping, I will change the packaging. In the past, when making jewelry, I would also ask the manufacturer to customize special jewelry boxes. In short, you should do everything possible to deeply imprint your brand in the minds of your customers. When customers receive exquisite packaging, they will be more willing to recommend your products to others, which increases the brand’s exposure and reputation imperceptibly.
(V) Establish social media groups: Build a private domain traffic pool
It’s also a good idea to create a Facebook group. When building the public homepage, create a group. You can attract users to join by holding a lottery or promoting this group on Instagram and TikTok. When the group members accumulate a certain amount, they can start to release new products or promotional information within it. You will find that no matter whether you launch new products or old ones, there will always be people placing orders. In this way, you have successfully built your own private domain traffic pool, and the customer repurchase rate will naturally increase significantly.
III. Freight Forwarding Services: Making It Easier to increase Repurchase Rates
Dear seller friends, in the process of increasing the repurchase rate, freight forwarding services can be your capable assistant. Freight forwarders can provide you with a one-stop logistics solution. From packaging to shipping, they can handle everything. In this way, you can focus your energy on the product and marketing without worrying about logistics issues. Moreover, freight forwarders can also help you optimize logistics costs and ensure that packages are delivered to customers quickly and safely. Choosing a reliable freight forwarder is like finding a dependable logistics partner for yourself, making the operation of your independent website smoother.
IV, freight forwarding services enhance repurchase rates
Dear sellers, if you’re still worried about how to increase your repurchase rate, give SmartDropping a try. It is a professional cross-border logistics service provider. It can offer a full range of services including purchasing on your behalf, quality inspection on your behalf, packaging on your behalf, labeling on your behalf, and shipping on your behalf. It can also help you optimize logistics costs and ensure that your packages are delivered quickly and safely to your customers. With it, you can smoothly implement your repurchase rate increase plan and turn your customers into your loyal fans!
Dear friends, if you have any questions, please leave a message in the comment section! Looking forward to your reply. Contact information :+ v: rongexpress, Whatsapp:+86 19129561508