In the TikTok US market, which is brimming with business opportunities, keeping up with the trends of best-selling products is the key to success. In 2025, the following five major categories are rising strongly, presenting excellent opportunities for sellers.
- Beauty Products + Wigs (Essential and High-frequency Category)
The target audience is mainly black women. Enter hot words such as “Lace Wig”, “Hair Install”, “Human Hair” in the search bar of TikTok, and the screen will be filled with related popular videos. The video structure of this type of product usually focuses on real people wearing it for display. Through before/after comparison, the effect is made clear at a glance.
In terms of conversion suggestions, it is essential to highlight the “smooth”, “natural” and “reusable” features of wigs, directly addressing the core demands of black women for wigs. For instance, OQ Hair has rapidly gained popularity on TikTok with its innovative product, the glue-free wig, and has become a leader in the wig category. Its success is inseparable from its precise grasp of the needs of the target audience.
Ii. Kitchen Gadgets (Strong for Daily Life Scenarios)
Housewives and DIY enthusiasts are the main audiences of this category. Search for “Kitchen Hack”, “Cleaning Tool” and “Gadget”, and you can see numerous related viral videos. Videos often adopt a comparative testing approach to create a sense of unexpected surprise. For instance, they showcase a new type of cleaning tool where stains are hard to remove before use but instantly become as clean as new after application.
When converting, it emphasizes the product’s “time-saving” and “high cost performance”. For instance, the 2-in-1 watermelon fork slicer that became popular on TikTok not only solves the trouble of eating watermelon but also has an affordable price. It sold 32,000 units within three months of its launch.
- Iii. Stress-relieving Toys/Gadgets (Low Price, High Volume)
- Students and office workers are the main consumer groups. Under the buzzwords such as “Stress Toy”, “Fidget” and “Sensory”, there are a large number of videos featuring ASMR sounds combined with close-ups of hand operations, attracting audiences through immersive experiences. In terms of conversion, you can guide private message purchases in the comment section. For instance, a smart floating ball, with its novel gameplay and stress-relieving features, topped the sales chart in the toy category on TikTok in the US. The seller further boosted sales through comment interactions.
Iv. Pet Supplies Category (Natural Flow Pool)
Pet owners are the core audience. Search for “Pet Toy”, “Dog Feeder” and “Cat Brush”, and you can see a large number of videos that combine the real reactions of pets with funny plots. When converting, highlight the scene of “pets going crazy to buy” and the advantage of “cheap and generous”. For example, a pet toy, in the video, the pet is having a great time playing with it, which triggers many pet owners to place orders and purchase it.
V. Festival Decoration/DIY (Strong Cycle and High Boom)
Targeted at family users. One month in advance, lay out keywords such as “Christmas Decor” and “Halloween Lights”. The video mainly focuses on the comparison from an empty room to a beautifully decorated one to stimulate consumers’ desire to purchase.
For sellers selling these best-selling products in the US section of TikTok, the advantages of freight forwarder shipping are significant. Freight forwarders can integrate logistics resources, obtain more favorable prices and reduce costs. Take wigs as an example. When shipping in large quantities, freight forwarders can strive for lower freight discounts. In terms of customs clearance, freight forwarders are familiar with the procedures and rules and can prepare documents in advance to reduce the risk of delays. Moreover, freight forwarders can offer warehousing services, preventing sellers from missing business opportunities due to insufficient inventory during peak seasons.
Smartdropping is a reliable freight forwarder. It can precisely connect with supply platforms such as 1688, helping sellers quickly purchase high-quality products. During the packaging process, appropriate packaging will be selected based on the product characteristics to ensure transportation safety.
In terms of logistics and distribution, we cooperate with many high-quality logistics providers to offer a variety of transportation solutions to meet different time requirements. Its powerful system can also track goods in real time, allowing sellers and buyers to keep track of logistics dynamics at any time and helping sellers have a smoother path to a surge in orders on TikTok in the US region.
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