The following is the entry process and traffic characteristics of the Etsy platform:
Process of entry1. Register an account: Open the Etsy official website, click on “Sign in” in the upper right corner of the homepage, select “Register”, enter the new email address, First name and password, and click “Register” to register. Receive the email and complete the email verification. Complete the information. Click on the avatar, enter “Account Settings”, select “Address-Add a new address”, input the corresponding information, and complete the account status.
- Create a store: Click the “Sell on Etsy” link in the upper right corner of the homepage to enter the store creation page. Select the store language, country and currency, and click Save to continue. Set a store name that can reflect the seller’s style and is impressive. The store name must meet the following requirements: the length should be 4 to 20 characters; No Spaces or special characters; No blasphemy; It has not yet been used by existing Etsy members; Do not infringe upon others’ trademarks. If the store name entered by the seller has already been occupied, the system will provide other suggested store names. The seller can choose one of the names or write a new one.
- Upload product information: Upload up to 10 product images to showcase the products from as many perspectives as possible. Real shooting is required. Official website images or design drawings cannot be used. Natural light should be used for shooting. The product should be kept clean and free of any damaged details. Take pictures with a simple background to highlight the product. You can also shoot a short video of 5 to 15 seconds to showcase the product. The resolution should be 1080px or higher, and the maximum size that can be made is 100MB. Fill in the detailed information in “Listing details”. For example, taking jewelry as an example, The Title, About this listing, cable cuff, Recipient, Material, Gemstone, Primary color and Secondary need to be filled in color, size, Adjustable, Spinner, Style, Theme, etc.
- Select the payment method: The main options are as follows: Etsy Payments is the main payment method of the platform; If the country/region you are in does not meet the conditions for Etsy Payments, you can accept payments using a PayPal account. You can also choose a cheque or a money order, but please note that the address entered will only be displayed to buyers who purchase the product and choose this payment method.
Platform traffic characteristics
Diverse traffic sources:
Internal traffic: Etsy’s own e-commerce ecosystem attracts a huge number of users. Sellers who carefully optimize their store and product information and participate in platform activities can obtain internal traffic.
Search engine: Most of the products on Etsy are handcrafted by independent designers and artisans. Search engines will give priority to recommending these unique products.
Direct traffic: It refers to the traffic that users directly enter the Etsy website address in the browser to access the platform.
Social media: Etsy widely promotes and publicizes on social media to attract users to click and enter the platform.
Advertising promotion: Etsy places advertisements on platforms such as Google AdWords to increase exposure and click-through rates.
o Partners: Collaborate with other e-commerce platforms, blog websites, and media partners on promotional activities to enhance brand awareness and traffic sources.
Friendly to new products and new sellers: Etsy has better organic traffic for new products and new sellers than other platforms. New sellers can be allocated some exposure rates, and newly listed products can also gain a certain amount of traffic.
The user base is huge and the consumption potential is great: The average daily traffic exceeds 14 million, with 60.3 million active users. Over 80% of the consumer group are young women, and the consumption potential is huge.
The product features bring high traffic potential: The platform mainly focuses on unique and personalized products such as handcrafted items and vintage goods. These products rank high in search results and, due to their uniqueness and suitability for gift-giving scenarios, are likely to attract buyers’ attention and clicks, thereby bringing high traffic to the platform.
That’s all for today. If you have any questions, please leave a message in the comment section. If you need a freight forwarder to ship your goods to China, please contact SmartDropping, an outstanding fulfillment service provider in China!